About Jo

Jo encourages confident parenting and gently guides parents to better understand their babies, based on their natural feeding and sleeping patterns.

She spent 3 years studying and training for a Community Childcare Course and the NNEB diploma (Nursery Nurse Education Board) within that training she worked in the City Hospital’s paediatric ward, a Baby unit with babies from 6 weeks old and a Nursery for 3-5 years old. Jo was a Maternity Nurse for 10 years travelling around the World looking after Newborn babies including twins. She then was asked to sleep teach several set of twins that weren’t sleeping and this  Gentle Sleep Training (teaching) continues now online.

Jo is always trying to make a difference to help sleep deprived parents everywhere via her support packages and products, her book Baby Secrets and her blackout blind.

Jo has written for many Newspapers and Magazines throughout the years, including being a Sleep Expert for Prima Baby for 8 years and also on stage live at The Baby Shows around the country with audiences of 300+ for 7 years. You may also have seen Jo on TV with ‘Richard and Judy, GMTV, Live with Gabby – as their resident expert or on ITN news. Jo also continues to work and advise brands like Pampers, John Lewis, Mamas and Papas and her latest project is with Purflo as their Sleep Expert and Brand Ambassador.

2019  was a very exciting year for Jo as in January she launched her album – ‘Sleep Baby Sleep’ with Classic FM to rave reviews on Amazon. In February after many years of hoping to be a Mummy, Jo welcomed her daughter Constance into the World.

Jo’s mission has always been to try and make a difference to sleep deprived parents whenever she can, teaching babies and toddlers to love sleep, gently without tears.